The Ebbinghaus illusion is a great reminder that context is everything, and perception is relative.
After 40 years of working as qualitative researchers, we have come to strongly believe that we learn as much from what is said, as from how it is said and by whom. It is that layering of learning from respondents that has proven to provide our clients with a true understanding of why and how their target consumers think, feel and act.
In short, we believe that context is everything and we factor context into every research project. Sylvestre & Co. is your key to contextualized insights.